5 Easy Steps to Growing Your Small Business’s Brand

    5 Easy Steps to Growing Your Small Business’s Brand

    5 Easy Steps to Growing Your Small Business’s Brand

    Steps to a Successful Small Business Brand

    • Step 1: Make a list of what you supply, who you provide it for, and why you provide it.
    • Step 2: Consider what distinguishes you from others.
    • Step 3: Create a list of your company’s values.
    • Step 4: Create  name, logo, and brand guide for your company.
    • Step 5: Put the finishing touches on your website.
    Step 1: Make a list of what you supply, who you provide it for, and why you provide it.
    • You may believe that you already know these facts.
    • However, writing them down will not only provide you with immediate clarity about your company, but it will also make branding your company lot easier.
    • So, to further grasp this, let’s look at an example.
    • Assume you’re opening a cafe.
    • Many business owners, not just cafe owners, are tempted to proclaim, “I want everyone and anyone to be my customer!”
    • We’re using a café as an example because that approach is common in the food industry because, after all, everyone has to eat.
    • However, we’ve all heard the marketing adage, “If you market to everyone, you’ll market to nobody.”
    • So even if you’re running a cafe that serves food, which is something that everyone requires, you’ll need to cater to a specific audience.
    • You must have a defined target buyer persona.
    • Let’s pretend your cafe has a vegan menu.
    • Even if you get non-vegan consumers to come in and enjoy a meal, your marketing and branding should still be focused on the vegan customer.
    • This can help you get a head start on your branding since if you can pinpoint exactly who your product or service is intended for…
    • From there, the orientation of your messaging will automatically fall into place.
    • For instance, perhaps the vegan cafe’s earlier marketing was unclear, such as “Healthy meals” or “Fresh food for families.”
    • If, on the other hand, the entire menu is vegan, your marketing should represent the concerns of your ideal vegan customer.
    • For example, “all-vegan meal,” “plant-based dining,” and so on.
    Step 2: Consider what distinguishes you from others.
    • Moving on to the next step in small business branding, there are innumerable cafes around the world, including vegan cafés, as we saw in our previous example.
    • So, what sets this one apart?
    • You’ve established who your product or service is for, which will help you focus your messaging and target audience.
    • But now you must go a step further and ask yourself what makes you unique, or specifically superior to your competitors.
    • This implies you’ll need to do some serious competitive research.
    • We recommend that you take this step seriously because we believe that many small business owners believe they know what sets them distinct.
    • However, you could be shocked when you conduct the research.
    • Because you need to know what sets you apart from competitors and what your audience cares about in order to figure out what makes you unique.
    • We’ve talked about this before on the blog, but one common example we encounter is business owners who believe their product is better because it’s cheaper and more accessible than their competitors’.
    • Is price, however, your customer’s main priority?
    • In the case of our fictitious vegan cafe, perhaps customers might want to pay a higher price to assure that the food is also organic. Because they place a higher value on health than on money.
    • So, while reduced pricing might be distinctive to your cafe and set you apart from competitors…it might not make a positive effect depending on what your ideal customer profile values.
    Step 3: Make a list of your company’s values.


    As a result of stages 1 and 2 of small business branding, you may find that you’ve already done this unknowingly.

    But, if you haven’t done so already, now is the moment to list your brand values.

    Your company’s values could range from internal values such as:

    1. communication
    2.  accountability 
    3.  teamwork

    …to being exterior and worldly, such as environmental activism or opposing animal abuse, and so forth.

    13 per cent of customers would be willing to spend 31 to 50 percent extra for your goods or services…

    if they believe your company is having a beneficial impact on the globe

    So take a moment to consider what is important to you and how you may incorporate that into your business.

    Step 4: Create a name, logo, and brand guide for your company.


    • Your name, logo, brand fonts, and colours should all reflect what you’ve stated thus far: what your firm does, who it provides it for, and what you stand for as the next step in building small business branding.
    • If you’re not sure where to begin, we have a number of information for you here.
    • Here’s a lesson on how to build a business logo with Canva if you’re familiar with the programme.
    • To assist you in choosing the proper colours for your brand, we have a page on colour psychology.
    • So, in addition to your company’s name, the way you show it and brand it in your graphics, website, and other materials…
    • As a result, it’s critical that steps 1-3 are all visible in the brand guide you create in this stage.
    Step 5: Put the finishing touches on your website.
    • You’ll want to change your website to reflect your logo, brand colours, and fonts once you’ve finalised your brand guide.
    • Next, read this post to learn crucial tips to bear in mind while developing or redesigning a small company website design.
    • Create a social networking account.
    • Setting up your social media profiles is the final phase in your small business branding strategy.
    • You should do some research to find out where your target market spends the most time; is it on Facebook? LinkedIn? Instagram? Pinterest?
    • Determine the top 2 or 3 platforms and ensure that your accounts are set up correctly and completely and that your branding is consistent with the same names, usernames, logo profile symbol, and colours across all of them.

    We’ve already covered how to market yourself on social media in a number of pieces, so we won’t go over it again.

    You can learn more about that by watching one of our other films on our website.

    It’s only necessary to be aware of this phase.

    Techwua Digital Marketing Agency Outsourcing services, you can be a digital leader, produce remarkable outcomes, and develop your brand story.

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